Embracing "People Before Property" in Real Estate: A Realtor's Perspective

by Doug Nunnery

Hey there, wonderful clients and friends! If you've been following me on social, viewed my videos, noticed my favorite hashtags, or even checked the back of my business card, you've likely come across the mantra that guides my approach to real estate: "People Before Property." Today, I want to dive a bit deeper into what this phrase means to me and why it's at the core of everything we do at my brokerage, Round Table Realty.

The Heart of Round Table Realty: People Before Property

Several years ago, the brilliant minds at Round Table Realty coined the term "People Before Property," creating a culture that sets the tone for how we operate. I've been fortunate to be part of this brokerage for nearly two years, and let me tell you, it's more than just a tagline—it's a way of life for us.

In our training meetings, sales gatherings, and even shop talk around the office, the notion of "People Before Property" is not just discussed; it's woven into the fabric of our everyday interactions. This isn't lip service, but a commitment that we strive to fulfill with every client, every day.

What "People Before Property" Means to Me

1. Single Agency Commitment

"People Before Property" starts with the foundation of Single Agency commitment to our clients. At Round Table Realty, our licensed sales associates, including yours truly, are bound by law to uphold four crucial additional duties beyond those required of the typical NE Florida real estate associate: loyalty, full disclosure, obedience, and full confidentiality. It's about setting a higher standard because, let's face it, that's what you should expect from your real estate partner.

2. Prioritizing Client Needs

Beyond legal obligations, "People Before Property" means prioritizing my clients' needs above all else. There are a lot of stakeholders in a real estate transaction, but my commitment is to ensure your interests come first. This might involve going the extra mile, doing the unexpected, or even walking away from a deal if it's not in your best interest. Your goals are my priority.

3. Going the Extra Mile

In essence, "People Before Property" calls for going above and beyond to help individuals make the best decisions for their unique situations. It's about serving others, even if it means sacrificing time and, at times, resources to ensure that your real estate journey is not just successful but also a positive experience.

So, the next time you hear me say "People Before Property," I want you to know that it's not just a catchy phrase—it's a promise. Hold me to it because, at the end of the day, success is measured by your satisfaction and the accomplishment of your goals.

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